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By Kayla Adamick
We exist in a world that is increasingly “plugged in” – plugged into our computers, our pho…
Our dedication to understanding and serving the communication needs of the pharmaceutical industry are unparalleled…
Managed MarketsCommunicating key managed care wins is critical to promoting our newly launched drug. Traditional methods of creating formulary pull through pieces delay these communications, but EarthColor’s am4m™ platform allows us to create and distribute our messages very quickly, within the rules we’ve established. Our sales teams couldn’t be happier!
Senior Manager, Managed Care Marketing
Physician MarketingGetting in front of physicians and health care providers is more challenging than it’s ever been. We’ve had to innovate the way we approach these key influencers using print and email. Using am4m™, we can now trigger communications from requests in the field, prescription data, BRC responses, and information requests from our web site.
Senior Product Manager
Patient MarketingIf not for EarthColor’s ability to turn around our patient marketing requests so quickly and cost effectively, our direct-to-patient campaign never would have taken off. Today, it’s the second leading driver of all prescriptions – second only to the sales force! The am4m™platform truly automates all of the patient touches we have and even facilitates our need to change important elements of the campaign.
Product Manager, Consumer Relationship Marketing
Field Sales CommunicationsOur field sales force and marketing efforts have undergone tremendous changes over the last few years. Our reps carry iPads and we're now using Veeva’s iRep platform. The integration of these platforms with am4m™allows us to craft outbound communications to HCPs and provide our reps with the ability to request materials on demand. It's an essential companion product to our field technology.
National Account Director, Cardiovascular